About Our Founder
My name is Camille "Cami" Lee
Backfield Media was founded by Camille “Cami” Lee, a multimedia sports journalist, marketing student at Old Dominion University, and on-camera host. Through her experience covering college athletics, pro sports, and youth talent, she’s built a platform that not only tells athlete stories but also provides resources for growth.
On this site, you’ll find:
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Articles & Features that spotlight under-the-radar athletes and coaches.
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Video interviews & series hosted by Cami, giving athletes space to share their own voices.
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Educational content that breaks down plays, schemes, and sports culture for fans and players alike.
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Community initiatives, including mental health advocacy and internship opportunities for students.
Cami’s mission is simple: create honest, accessible sports media that empowers athletes and connects communities.
Our Brand Pillars and Values
The Foundation of Backfield Media
At Backfield Media, everything we do starts with our core pillars—athlete-first storytelling, education, advocacy, community, and integrity. These values drive how we cover the game, support athletes, and connect with fans.
Want to see how each pillar shapes our work? Scroll down to explore our values in action.
Athlete First Storytelling
Each piece of coverage highlights the athlete's perspective,, and influence. It emphasizes both lesser-known players and well-known figures, ensuring balanced exposure.
Education & Growth
sports concepts (strategies, plays, intelligence) easy to understand. Developing resources for athletes, interns, and audiences to enhance their learning and growth.
Advocacy & Wellness
Focusing on mental health, community challenges and life outside of sports. Empowering athletes as individuals, rather than merely as competitors.
Culture & Community
Creating environments that foster connections among fans, athletes, interns. Enhancing a variety of viewpoints—local (DMV), collegiate, national, and international
Integrity & Transparency
Genuine, impartial reporting that steers clear of sensationalism for clicks. Transparent professional business operations (detailed invoices, intern guidelines, and clear sponsorship disclosure).
Our Core Values
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Respect → Upholding athletes’ dignity, respecting contributions from interns, donors, and supporters.
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Consistency → Delivering dependable coverage and content cadence across platforms.
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Empowerment → Providing platforms for athletes and interns to showcase talent and grow professionally.
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Authenticity → Staying true to the athlete-first mission, while keeping content real and relatable.
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Impact Over Noise → Prioritizing stories that matter and drive awareness, not just trending takes.